Creating memorable content

Our highly experienced and creative presentation designers put our brain science methodology to work to get audiences to pay attention, remember, and act on key messages.

We develop the following content types:

How it works

We use brain science-based
techniques during each step of
the creative process:

When you expose your audience to slides that look alike, they habituate quickly, which means they stop paying attention. Habit takes advantage of inattention. At Enhancive, we design content that breaks the pattern and brings attention back to where it matters.

Forgettable presentations often fail between the slides. Without good transitions, the brain struggles to link ideas, and without links, there’s no memory. We design each slide to hold attention and spark emotion on its own but also guide how slides connect to form lasting memories. And we give you notes that show how to link your slides to what your audience really cares about.

Lack of distinctive design is often the culprit for forgettable content. The design of the slides you receive is created to be daring and distinct, and therefore command extra attention. The slides are an instant antidote to boredom. We achieve this by using sophisticated design and animation techniques, along with brain science insights from our EEG research.

Business content is often forgettable because it lacks emotion. The slides you receive contain an emotional component, created by approaching current topics from a new design perspective, along with using vivid imagery and tasteful animation. One of our mottos is: make them feel something today so they remember you tomorrow.

Lack of aesthetics also interferes with memory. Quite often, business presenters lack the internal resources or knowledge to apply aesthetics in their slides. From a science angle, when the brain perceives a stimulus as aesthetically appealing, it can focus on it longer and wants to return to it. The content we help you create contains a high level of aesthetic appeal, which also helps you make a statement about how you do business. Today’s brain makes instant judgments. Our design is instant language.

Using science, we are also able to debunk myths related to slide design and memory. For example, reconsider the adage that you must simplify your slides in order to make them memorable. Simplification is not always optimal because, while the brain enjoys the cognitive ease that results from simplicity, it also habituates quickly, and it looks for something more engaging and less predictable. Simplicity, after a while, becomes a snoozer. Minimalism sometimes translates into something sterile and devoid of emotion. Besides, it is not complexity that hurts you and leads to forgettable content. It is randomness. Working with our design and guidelines, you can maintain the complexity of your content but eliminate randomness by taking charge of the memories you put in someone’s brain. That’s important. Why leave your most important content to chance?

Copy and paste is the fastest way to forgettable.

Most presentations fall flat not because of poor intentions but because they’re stitched together from slides that were never meant to live together. In our research, we see what happens when design lacks cohesion: the brain struggles to track meaning, and attention and memory fade. At Enhancive, we design the full arc: strategic, sequenced, and shaped by neuroscience, to keep attention sharp and your message unforgettable.

The advantage of EEG technology over other brain science technologies is that it helps us capture cognitive processes at the exact moment they happen. Processing an idea can occur within tens to hundreds of milliseconds and it may span a sequence that takes hundreds of milliseconds to a few seconds. So we can tell with precision which stimulus in slides makes a difference in capturing your audiences’ attention and keeping them engaged.